w.j. farmer insurance agency, llc
We'll Point You in the Right Direction in New York City.
Insurance that puts people first—because you’re more than just a policy. We help families and businesses across New York City find coverage that fits their lives.
Protecting New York City Families, Landlords & Entrepreneurs
In a city as complex as New York, your insurance should be anything but generic. We work with NYC homeowners, landlords, freelancers, and business owners to build policies that match real-life risks—from apartment damage to commercial auto claims. Our independent agency offers flexibility, competitive rates, and real human support when you need it most. We understand the requirements tied to co-ops, contractors, and growing businesses in all five boroughs. Let’s help you protect what matters in a fast-moving city.
OUR SERVICES
Protecting what matters most for New Yorkers across all five boroughs
As independent brokers, we’re proud to offer a wide range of coverage options from top insurance carriers. That means more flexibility, better prices, and solutions that actually make sense for you.
Personal Insurance
From renters in Brooklyn to families in Queens, NYC residents trust us for smart, customized personal insurance.
Business Insurance
NYC business owners trust us for fast quotes, COIs, and tailored protection that fits the fast pace of city life.
Insurance By Industry
In NYC, we tailor industry coverage for tradespeople, small businesses, and rental hosts with complex insurance needs.


Independent. Trusted. Personal.
Big City Experience, Small Agency Feel in NYC
Serving the five boroughs takes more than just a license—it takes experience, adaptability, and a commitment to client service. That’s what you get with our NYC insurance team. We work with individuals, landlords, and businesses to create custom coverage that actually fits the scale and speed of city life. Whether you need a COI for a job site or coverage for a high-rise apartment, we’ll guide you through it. With deep insurance experience and a people-first approach, we help New Yorkers stay protected without getting overwhelmed.
Can you provide certificates of insurance for NYC contractors?
Absolutely—our team regularly issues COIs for New York City contractors and small business owners who need fast, compliant documentation.
Do you serve all five boroughs of NYC?
Yes, we work with clients across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island for both personal and business insurance.
How do I file a claim if I live in NYC?
You can contact us directly or file through your carrier—we’ll guide you through every step and help you avoid delays.
