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General Liability Insurance

A Core Policy Every Business Needs
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No matter what kind of business you run—from a small shop in Elmira to a growing contracting firm in Buffalo—general liability insurance is essential. It helps protect your business from claims of bodily injury, property damage, and personal injury—whether they’re justified or not. At W.J. Farmer Insurance, we help New York businesses secure strong general liability coverage that meets legal requirements and real-world risk. Whether you’re just starting out or looking to shore up your protection, we’ll guide you with straightforward advice and responsive local service.

Protection That Covers the Everyday Risks

What General Liability Insurance Can Do for You


This policy forms the foundation of your business coverage—and we’ll help you get it right from day one.


Standard policies typically include:

  • Third-party bodily injury claims (e.g. slip-and-fall accidents)
  • Damage to someone else’s property caused by your business
  • Legal defense and settlement costs
  • Personal and advertising injury (e.g. libel, copyright infringement)
  • Required coverage for many leases, contracts, and jobsites
What You Can Expect from W.J. Farmer

Straightforward Coverage. No Drama.

We’ll help you understand your exposures, avoid gaps, and meet contract requirements without over-insuring or overspending.


You’ll get:

  • Flexible limits based on your industry and client contracts
  • Affordable standalone or bundled policy options
  • Fast certificates of insurance (COIs)
  • Support if you ever face a claim or legal issue
  • Local help navigating NY-specific liability requirements


As a family-run agency, we take time to get to know you—and we’ll be here when you need to file a claim, add coverage, or ask a question.

Additional Protection for Higher-Risk Situations

What Pairs Well With General Liability

Some businesses need more than just general liability. We’ll help you layer in coverage where it counts most.


  • Commercial umbrella insurance for higher limits

  • Professional liability (errors & omissions)

  • Business owners policy (BOP) for packaged protection

  • Cyber liability for online exposure

Need Help Deciding What You’re Liable For? Start Here.