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Welcome to WJ Farmer Insurance Agency LLC!

WJ Farmer Insurance Agency LLC is your dedicated insurance agency, serving the community of Horseheads. As your local source for insurance services and solutions, the entire staff prides themselves on offering personalized and responsive support to customers throughout the Horseheads area.


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With an insurance background and knowledge dating back to 1983, our founder, Jeff Farmer, established W.J. Farmer Insurance in 1997.  In 2015 he merged with his daughter Amy’s five year old agency and together formed W.J. Farmer Insurance Agency, LLC.  Servicing the needs of the entire states of New York and Pennsylvania, we work with the Erie Insurance Company and other major and regional insurance carriers to provide a full range of personal, business and life insurance products. With employees in both upstate and downstate New York, we are uniquely situated to meet the needs of all of our clients throughout New York and Pennsylvania.  Specialties include auto and home insurance as well as package insurance for a wide range of small and medium sized businesses. With over 100 years of combined experience and over 10 years of average experience per employee, we are well suited to meet the insurance needs of our personal and business customers alike.


Whether you are a contractor in Buffalo, a used car dealer on Long Island, or a homeowner in Ithaca, we have the product for you. Whether you are a brand new driver or a seasoned veteran, we have the auto product for you.

Call our office and speak directly to your client service representative.  Get to know them because that one on one relationship is important.  You will speak to the same person everytime. Together we will determine how best to handle your personal or business insurance needs.

All of our employees have been around the block a time or two.  They are licensed professionals and they can work with you to design the protection that best meets your needs.



I won’t bore you by saying we provide good service, great prices, service guarantees and all that stuff. Every insurance agent offers these things and wouldn’t be in business without them. However, I will say that we are very good at what we do. We do answer the phones when you call, or call back asap if we can’t answer right away. We do value your business and work to prove it to you every day. If you call after hours, my personal telephone number is listed so that you can reach us in an emergency. The office may be closed, but we are never far away, 24/7/365.

Thank you for giving us the opportunity to be of service to you! – JEFF FARMER, CPCU, ARM

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